A Short Background
When companies like Tuft & Needle were founded, online mattress sellers began to gain traction.
The idea of direct-to consumer mattress sales was first introduced in 2006. It was introduced by BedInABox.
In 2015, Leesa and Purple were joined by Nectar Sleep.
Numerous new companies have emerged since then to try to be different in an increasingly competitive industry.
The Bedding Industry Is Being Disrupted
Traditional bedding giants had many problems with their sales models.
Most of the mattresses they purchased had to go through several intermediaries before reaching a big-box store or a specialized retailer.
The prices were outrageous, with 4 figure price tags for even fair quality mattresses.
You can also add the inability to clearly distinguish between brands.
It was, and is, difficult to buy a mattress in a brick-and-mortar store.
The unfriendly return policies made things worse.
Many companies charged high returns fees and made it so difficult that customers were forced to keep their mattress regardless of whether or not they liked it.
This industry was ready for disruption.
Online Mattress Companies Have Changed Everything (For The Best)
Online mattress companies offer a new way for customers to buy a mattress or bedding.
You don’t have to spend hours looking through the limited selections at a brick-and-mortar store. Instead, you can search online and order a mattress right from your couch.
Online mattress companies have the greatest advantage in that they are affordable. Online mattress companies have no intermediaries and no overhead costs.
Prices are now much lower than brick and mortar shops. A decent memory foam mattress can be purchased for as low as – (Queen).
Luxury hybrid, organic, and pillow top mattresses are half the price of comparable store prices.
Online mattress sellers have eliminated the risk that you will not find a mattress you like.
Online companies offer 60-100 day returns and free testing if the mattress is not what you expected.Other companies, such as Nectar, offer a complete year.
When you add all of this to the convenience of shopping online and the large selection you can find by simply using your phone, it is easy to see why mattress buyers no longer prefer to shop at big box stores.
This is a chance for entrepreneurs to get into the market before it gets too concentrated.
The lack of a clear market leader makes these opportunities even more attractive to entrepreneurs and investors.
Startups are not the only ones disrupting the traditional way of selling mattresses.
In the coming years, expect more companies to emerge. Traditional brands still hold a large market share.
Consumers Are Facing A Problem
This growth and competition can be good for customers but it can make mattress shopping more difficult.
It can be difficult to find the right mattress when there are so many brands available, with each offering a different product.
Companies like Nectar and Casper are attempting to be the brand customers go to automatically, so they’re going all out in advertising.
We recommend that customers choose trusted brands with positive customer reviews.
You can also compare top mattresses on the market online and find the best one for you.
Check out My Favorite Products for 2021!
Choose a list >MattressesToppers and PadsCooling/HeatingPillowsSheets
To see my top picks in that category, touch a tab above.
These are my current favorite of the 60+ beds that I have reviewed:
The best way to cool down your bed is with mattress toppers and pads.
The BedJet is my favorite bed cooling/heating system.
These pillows are great for relieving shoulder and neck pain.
These luxury sheets sets are my favourite online:
Parachutes Sateen sheets are the best for specific needs. Brooklinens Linen sheets Organic Luxury sheets: Saatva Lofton Organic Sheets. Breathable/Cool Percale sheets made from Parachute and Brooklinen.
